As coronavirus spreads financial institutions must move quickly to get non-digital consumers onto online and mobile platforms. Branch demos are out as lobbies continue to close. Instead, use ‘Digital Demos’ — online how-to simulators — to give digital newcomers confidence in using your virtual platforms. These tools also help contact centers provide ‘side-by-side’ answers to digital banking questions.
Read the full article by Janice Diner, CEO Horizn, published in The Financial Brand, April 7th, 2020
