Older adults needed help banking online. Scotiabank found a solution
August 14, 2020 on American Banker
Scotiabank’s innovative approach to helping older customers bank online – setting up a new “Bank Your Way” webpage that includes interactive how-to demos – worked wonders: 60% of new digital customers in April and May were 55 or older. That success story drew the attention of American Banker. They interviewed Shawn Rose, Chief Digital Officer, and Holly Pontisso, Vice President Customer Experience (pictured above), to share the bank’s approach with their global audience.