Innovation is Nothing Without Adoption

We have our mission, to simplify our customers’ lives, to be central to their lives and to power human potential.

Given the rapid pace of innovation, it is critical that transformation puts the customer at the center of everything. In a digital first world, leading financial institutions are focusing on helping both employees and customers with the knowledge needed to drive adoption of digital tools (that give time and convenience back to customers and drive loyalty).

In this video, Kirk Benson (Vice President of Omnichannel and Head of Customer Digitization, U.S. Bank) starts off by talking about powering human potential by being central to our customers’ lives. Kirk shares best practices on how U.S. Bank energized and empowered both its customers and enterprise workforce to enable digital transformation. The video illustrates how customer digital awareness, fluency, and ultimately adoption can be swiftly achieved. Kirk will share highlights from his Digital Enablement Agile Studio and some of the latest innovations from U.S. Bank.

“The feedback from the frontline has been fantastic. Unbiasedly fantastic. We have thousands of comments on our discussion board about how much our colleagues like a tool that helps them understand what they’re going to talk about before it goes live to customers. We’ve been able to really drive a lot of enthusiasm and engagement with this too,”
says Kirk Benson.