Join Celent Senior Analyst Bob Meara and Bryan Herskovits, Director, Digital Activation, RBC as they share key highlights about RBC’s comprehensive digital activation strategy designed to quickly increase employee and client digital activation. The three-part strategy, outlined in a recent Celent case study, included an agile approach to accelerate the development of digital capabilities, a gamified learning platform to improve employee knowledge of RBC’s digital services, and a network of volunteer Digital Navigators to provide a human touch to digital advocacy.
“For me what was particularly compelling in your story is that the stated intent was a digital activation plan. And you wanted the needle to move, and it did. But if that’s all you accomplished, the would have been noteworthy and worth the effort. But it seemed like that was just a catalyst to a larger organizational culture change. That to me was really exciting to watch,” Bob Meara Celent Senior Analyst.
In this webinar, banks can learn:
Why being a large organization is no longer an excuse for inaction.
How to develop a model for digital activation that is straightforward to adapt to most any organization.
A way to quickly build an enterprise-wide interactive learning platform for both employees and clients.
“The number of overall demonstrations that our employees have done, digital demonstrations side by side with a client, are over 10 million since we launched the platform. It’s just an astonishingly high number,” says RBC’s Bryan Herscovitz.
RBC Digital Activation Strategy: Winner of the Celent Model Bank 2018 Award for Employee Productivity.
From Survive to Thrive: Accelerate Customer Usage of All Your Digital Banking Capabilities