Q&A Webinar: Building a Digital Activation Strategy that Shifted the Culture at RBC

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How can you develop a model for digital activation that is straightforward to adapt to most any organization? Hear from Celent analyst Bob Meria and RBC’s Bryan Herscovitz.

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Webinar Description

Join Celent Senior Analyst Bob Meara and Bryan Herskovits, Director, Digital Activation, RBC as they share key highlights about RBC’s comprehensive digital activation strategy designed to quickly increase employee and client digital activation. The three-part strategy, outlined in a recent Celent case study, included an agile approach to accelerate the development of digital capabilities, a gamified learning platform to improve employee knowledge of RBC’s digital services, and a network of volunteer Digital Navigators to provide a human touch to digital advocacy.

“For me what was particularly compelling in your story is that the stated intent was a digital activation plan. And you wanted the needle to move, and it did. But if that’s all you accomplished, the would have been noteworthy and worth the effort. But it seemed like that was just a catalyst to a larger organizational culture change. That to me was really exciting to watch.” Bob Meara Celent Senior Analyst

In this webinar, banks can learn:

  • Why being a large organization is no longer an excuse for inaction.
  • How to develop a model for digital activation that is straightforward to adapt to most any organization.
  • A way to quickly build an enterprise-wide interactive learning platform for both employees and clients.

RBC: Digital Activation Strategy

Winner of the Celent Model Bank 2018 Award for Employee Productivity.

“Becoming a digital bank is a trendy ambition, but few banks have come close to realizing it. In an astonishingly short period of time, RBC advanced dramatically towards this ambition through a gutsy and creative approach to internal and external digital activation — without losing sight of the importance of the client relationship in the process.”