Build it, and they will come—is a myth and technology innovators must steer clear of this pitfall.” This is the message that Janice Diner, Founder, and CEO of Horizn, wants to ensure people in the financial industry understand. Banks are becoming increasingly digital. They are pushing innovation, such as blockchain and artificial intelligence, and there are so many new products hitting the market every year. Yet, these products can fail to gain adoption simply because there is no methodology in place that facilitates their usability.

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